Key statistics
What is the most common zodiac sign?
Cancer, at 9.00% of US births. Capricorn is the rarest at 7.50%. But all 12 signs are close to even.
Zodiac sign share of US births, 2000–2014
Based on calendar dates. An even split would be 8.33% each.
BluntChart analysis of SSA dataDownload CSVBluntChart analysis of SSA dataThe variation is small: just 1.5 percentage points separate the most and least common signs. September is the busiest birth month in the US because conception rates peak in late autumn. That pushes Cancer (Jun 21 – Jul 22) and Virgo (Aug 23 – Sep 22) to the top. Capricorn spans the holiday season and the darkest days of winter, when fewer babies are born.
Using exact Sun ingress times instead of calendar dates changes the order slightly: Leo edges ahead at 8.96%. See the full breakdown in our birth chart statistics report.
What is the most searched zodiac sign?
Gemini led both Wikipedia pageviews (903K) and Google US search interest. Leo was the least viewed on Wikipedia.
English Wikipedia pageviews by zodiac sign, Sep 2025 – Aug 2026
Human traffic only. Each sign’s article, e.g. "Gemini (astrology)".
Gemini gets 2.4× more Wikipedia traffic than Leo, even though Leo is a more common sign by birth. The ranking doesn't follow birth rates at all — Cancer, the most common sign, is 11th by Wikipedia views. Curiosity about a sign and how many people are that sign are two different things.
Google search interest ranking (US, 2021)
Gemini ranked first and Cancer ranked last in Google's US search interest data.
Zodiac signs ranked by Google US search interest, 2021
| Rank | Sign | Wikipedia rank | Birth rank |
|---|---|---|---|
| 1 | Gemini | #1 | #4 |
| 2 | Virgo | #6 | #2 |
| 3 | Aries | #4 | #11 |
| 4 | Scorpio | #5 | #7 |
| 5 | Taurus | #8 | #6 |
| 6 | Pisces | #10 | #8 |
| 7 | Leo | #12 | #3 |
| 8 | Libra | #9 | #5 |
| 9 | Aquarius | #7 | #10 |
| 10 | Capricorn | #3 | #12 |
| 11 | Sagittarius | #2 | #9 |
| 12 | Cancer | #11 | #1 |
The Google ranking is from 2021 and may have shifted since. The Wikipedia data (Sep 2025 – Aug 2026) broadly confirms the same pattern: Gemini leads, Cancer trails. Sagittarius is the biggest mover — ranked 11th by Google in 2021 but 2nd on Wikipedia in 2025–2026.
Birth rank vs search rank
The biggest gap: Cancer is #1 by birth but #11 by search. Capricorn is #12 by birth but #3 by search.
Signs where birth rank and search rank diverge most
Birth rank from SSA data; search rank from Wikipedia pageviews.
| Sign | Birth rank | Search rank | Gap |
|---|---|---|---|
| Cancer | #1 | #11 | ▼ -10 |
| Leo | #3 | #12 | ▼ -9 |
| Capricorn | #12 | #3 | ▲ +9 |
| Sagittarius | #9 | #2 | ▲ +7 |
| Gemini | #4 | #1 | ▲ +3 |
| Scorpio | #7 | #5 | ▲ +2 |
BluntChart analysis of SSA dataWWikimedia Pageviews APICancer and Leo are under-searched relative to how common they are. Capricorn and Sagittarius are over-searched. This suggests that rarity or mystique drives search interest more than population share.
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Free birth chartDo zodiac sign searches spike during that sign's season?
Yes. Every sign's Wikipedia article peaks during its season, typically 1.3–2× above the off-season average.
Peak month and seasonal spike for each sign's Wikipedia article
Sep 2025 – Aug 2026, human traffic only.
| Sign | Season | Peak month | Peak views | Monthly avg | Spike |
|---|---|---|---|---|---|
| Aries | Mar 21 – Apr 19 | Mar | 70,324 | 51,195 | 1.37× |
| Taurus | Apr 20 – May 20 | Aug | 51,822 | 41,805 | 1.24× |
| Gemini | May 21 – Jun 20 | Sep | 132,046 | 75,212 | 1.76× |
| Cancer | Jun 21 – Jul 22 | Jul | 40,101 | 31,822 | 1.26× |
| Leo | Jul 23 – Aug 22 | Jul | 43,134 | 31,524 | 1.37× |
| Virgo | Aug 23 – Sep 22 | Sep | 67,173 | 43,842 | 1.53× |
| Libra | Sep 23 – Oct 22 | Oct | 69,430 | 39,520 | 1.76× |
| Scorpio | Oct 23 – Nov 21 | Oct | 74,971 | 45,300 | 1.65× |
| Sagittarius | Nov 22 – Dec 21 | Nov | 113,538 | 70,989 | 1.6× |
| Capricorn | Dec 22 – Jan 19 | Jan | 83,308 | 53,141 | 1.57× |
| Aquarius | Jan 20 – Feb 18 | Jan | 64,074 | 42,888 | 1.49× |
| Pisces | Feb 19 – Mar 20 | Mar | 54,154 | 39,247 | 1.38× |
People look up their own sign when the Sun is in it — probably to read their horoscope or share birthday-season content. Sagittarius shows the biggest spike (2.05×), likely amplified by the holiday gift-giving season. Taurus shows the smallest (1.21×), with a broad plateau from April to August.
Love horoscope searches
Leo ranked first for love horoscope searches on Google in 2021, ahead of Gemini and Aries.
Top 5 zodiac signs by "love horoscope" Google searches, US, 2021
Leo ranks 12th in solo Wikipedia views but 1st in love horoscope searches — suggesting Leo draws more romantic curiosity than general interest. The fire signs (Leo, Aries, Sagittarius) dominate the top 5.
How many people know their zodiac sign?
88% of Americans know their sign. Among those who do, 53% say they identify with it.
Zodiac sign awareness far outpaces belief. Most Americans can name their sign whether or not they believe in astrology. Younger adults (18–34) are more likely to use horoscopes to understand their life (31%) than older adults (11% of 55+), even though older adults are more likely to know their sign (Ipsos, 2019).
FAQ
What is the most common zodiac sign?
Cancer, at 9.00% of US births from 2000 to 2014 using calendar dates. This is because September (Cancer's birth month, Jun 21 – Jul 22, means most Cancer births are conceived in September–October, the peak conception period) has some of the highest birth rates. Using exact Sun ingress times, Leo edges ahead at 8.96%.
What is the rarest zodiac sign?
Capricorn, at 7.50% of US births from 2000 to 2014. December 22 – January 19 spans the holiday period and the shortest days of the year, when birth rates are lower. February is the shortest month, making Aquarius a close second at 8.04%.
What is the most Googled zodiac sign?
Gemini ranked first in Google US search interest in 2021, and also led English Wikipedia pageviews in the year ending August 2026 with 903K views. Gemini is only the 4th most common sign by birth, so curiosity about the sign outpaces its population share.
What is the least popular zodiac sign?
It depends what you mean by popular. Cancer is the least searched on Google (ranked 12th in 2021 US data) despite being the most common by birth. By birth rate, Capricorn is the rarest at 7.50%.
Why is Gemini the most searched zodiac sign?
There is no definitive answer. Gemini's reputation as a dual-natured, unpredictable sign may drive curiosity. The Gemini season (late May to June) also overlaps with school endings and summer planning, a period of high internet activity. Gemini has also been the most-memed sign on social media for years.
Do zodiac sign searches spike during that sign's season?
Yes. Every zodiac sign's English Wikipedia article shows a clear traffic spike during that sign's season. The effect ranges from about 1.3× to 2× the off-season average, with Sagittarius showing the biggest seasonal surge.
How many people know their zodiac sign?
88% of Americans know their zodiac sign, according to a 2019 Ipsos poll. Among those who know their sign, 53% say they identify with it. Awareness is high even among non-believers.
Are all zodiac signs equally common?
Nearly. The most common sign (Cancer, 9.00%) is only 1.5 percentage points ahead of the rarest (Capricorn, 7.50%). If signs were perfectly even, each would be 8.33%. The variation comes from seasonal birth patterns, not the signs themselves.
Methodology and sources
Birth data: SSA daily US births, Jan 1, 2000 to Dec 31, 2014 (62,187,024 births), assigned to zodiac signs by calendar dates. See our methodology for exact ingress calculations. Wikipedia data: English Wikipedia monthly pageviews (human traffic, all-access) from the Wikimedia Pageviews API, September 2025 through August 2026. Each sign uses its "(astrology)" article. Google data: the 2021 US search interest ranking is from Google, as reported by Hypebae. It reflects relative search interest, not absolute volumes. All tables are free to reuse with a link to this page.
BluntChart. "Zodiac Sign Statistics: Popularity, Birth Rates & Search Data." Updated October 20, 2026. https://bluntchart.com/astrology-data/zodiac-sign-statistics- BluntChart analysis: SSA daily US births 2000–2014 aggregated into tropical sun signs by conventional dates.
- US Social Security Administration daily birth counts 2000–2014 (62,187,024 births), published by FiveThirtyEight. https://github.com/fivethirtyeight/data/tree/master/births
- Martin JA, Hamilton BE, Osterman MJK. “When Are Babies Born: Morning, Noon, or Night? Birth Certificate Data for 2013.” NCHS Data Brief No. 200 (May 2015). https://www.cdc.gov/nchs/products/databriefs/db200.htm
- Wikimedia Foundation Pageviews API, English Wikipedia, user traffic (all access), Sept 2024–Aug 2026. Articles: Ascendant, Horoscope, Astrological sign, Astrology, Saturn return. https://wikimedia.org/api/rest_v1/
- Hypebae, "Google Reveals the Most-Searched Zodiac Signs" (May 2021). Ranking based on Google U.S. search interest data. https://hypebae.com/2021/5/google-trending-searches-astrology-horoscope-zodiac-sign-ranking-list
- Ipsos, “Divides among public opinion on astrology and horoscopes” (2019). Survey of 1,005 US adults, Nov 26–27, 2019. https://www.ipsos.com/en-us/news-polls/astrology-horoscopes
- Pew Research Center, “3 in 10 Americans consult astrology, tarot cards or fortune tellers” (May 21, 2025). Survey of 9,593 US adults, Oct 21–27, 2024. https://www.pewresearch.org/religion/2025/05/21/3-in-10-americans-consult-astrology-tarot-cards-or-fortune-tellers/
Related
· Part of the BluntChart astrology data hub. Astrology content is for entertainment.