Key statistics
How many people believe in astrology?
About 1 in 4 US adults: 27% in Pew’s 2024 survey and 24% in Gallup’s 2025 poll.
Belief has barely moved despite the rise of astrology apps. Gallup recorded 25% in 1990 and 28% in 2001 (Gallup, 2005). See the full 35-year trend.
Astrology belief by demographic
Age and gender matter most. Younger adults, women and LGBT adults are the most engaged.
Who believes in astrology
Share of each group who say they believe in astrology, US, 2022.
Who consults astrology
Share who consult astrology or a horoscope at least once a year, US, 2024.
What is the most common zodiac sign?
Cancer, at 9.00% of US births. Capricorn is the rarest, at 7.50%.
US births by zodiac sign, 2000–2014
62,187,024 births grouped by the standard calendar dates for each sign.
BluntChart analysis of SSA dataDownload CSVThe signs are close: every sign holds between 7.5% and 9.0% of births. Summer signs lead because July, August and September are the busiest birth months. Capricorn trails because its season includes Christmas and New Year’s Day, the two least common birthdays. Using exact Sun ingress times instead, Leo, Virgo and Cancer are nearly tied (see birth chart statistics).
Astrology market size
Roughly $15 billion globally in 2025. Apps are the fastest-growing part.
Research firms define “the astrology market” differently, so always cite the firm along with the number.
Astrology app statistics
Co–Star is the most-downloaded astrology app. CHANI and Co–Star led US revenue in Q1 2026.
App Store ratings count, US
Number of ratings, a rough proxy for each app’s user base. Hover for star rating.
Compare features in our astrology app guide.
You’re one of the 88% who know their sign.Your Moon and Rising say more. Get the full chart, calculated from your exact birth time.
Free birth chartZodiac sign and horoscope habits
88% of Americans know their sign, but only about half identify with it.
Do people think astrology is scientific?
Most don’t: 60% of Americans called it “not at all scientific” in 2016.
Is astrology scientific?
US adults, 2016 General Social Survey.
Astrology around the world
Use is highest in South Africa and India and lowest in Greece.
Adults who consult a fortune teller or horoscope
Same question asked in 35 countries. Selected countries shown.
This cross-national question covers fortune tellers and horoscopes together, so the US figure here (~9%) is lower than the US-only survey above.
FAQ
What percentage of Americans believe in astrology?
27% of US adults say they believe in astrology, according to a Pew Research Center survey of 9,593 adults in October 2024. Gallup measured 24% in May 2025. Both are in line with the roughly 1 in 4 that Gallup has recorded since 1990.
Who is most likely to believe in astrology?
Younger women and LGBT adults. Pew found 43% of women aged 18–49 believe in astrology, and 54% of LGBT adults consult astrology at least once a year. YouGov found belief falls from 37% of adults under 30 to 16% of adults 65 and older.
How big is the astrology market?
Market Research Future estimates the global astrology market at $15.16 billion in 2025, growing to $27.15 billion by 2035. The Business Research Company sizes astrology apps alone at $5.69 billion in 2026. Estimates vary because firms define the market differently.
What is the most common zodiac sign?
Cancer, at 9.00% of 62.2 million US births from 2000–2014 (SSA data, calendar-date sign boundaries), followed by Virgo (8.96%) and Leo (8.88%). Using the Sun's exact ingress times instead, Leo, Virgo and Cancer are nearly tied.
What is the rarest zodiac sign?
Capricorn, at 7.50% of US births from 2000–2014. Its season includes Christmas and New Year's Day, the least common birthdays in the US, because fewer deliveries are scheduled on holidays.
Do people make decisions based on astrology?
Rarely. Pew found only 1% of US adults rely a lot on astrology, tarot or fortune tellers for major life decisions. 20% say they engage mostly for fun.
How many people use astrology apps?
Co–Star reported more than 20 million downloads by April 2021. In September 2026 on the US App Store, Co–Star had 206K ratings, Nebula 171K, CHANI 59K and The Pattern 15K.
Methodology and sources
We use primary sources (survey organisations, government data, company announcements and public app listings) over secondary roundups. Market sizes come from commercial research firms. We quote their published headline numbers and name the firm. Zodiac births sum SSA daily counts for 2000–2014 into signs using conventional start dates (Aquarius Jan 20, Pisces Feb 19, Aries Mar 21, Taurus Apr 20, Gemini May 21, Cancer Jun 21, Leo Jul 23, Virgo Aug 23, Libra Sep 23, Scorpio Oct 23, Sagittarius Nov 22, Capricorn Dec 22). Anything we couldn’t verify is marked “Data pending”.
BluntChart. “Astrology Statistics 2026: 50+ Facts, Trends & Market Data.” Updated October 8, 2026. https://bluntchart.com/astrology-data/astrology-statistics- Pew Research Center, “3 in 10 Americans consult astrology, tarot cards or fortune tellers” (May 21, 2025). Survey of 9,593 US adults, Oct 21–27, 2024. https://www.pewresearch.org/religion/2025/05/21/3-in-10-americans-consult-astrology-tarot-cards-or-fortune-tellers/
- Gallup, “Paranormal Phenomena Met With Skepticism in U.S.” (July 23, 2025). 1,003 US adults, May 1–18, 2025. https://news.gallup.com/poll/692738/paranormal-phenomena-met-skepticism.aspx
- Gallup, “Three in Four Americans Believe in Paranormal” (June 16, 2005). 1,002 US adults, June 6–8, 2005; includes 1990, 1996 and 2001 trend. https://news.gallup.com/poll/16915/three-four-americans-believe-paranormal.aspx
- YouGov, “One in four Americans say they believe in astrology” (April 2022). Survey of 3,472 US adults, April 21–22, 2022. https://yougov.com/en-us/articles/42292-one-four-americans-say-they-believe-astrology
- Ipsos, “Divides among public opinion on astrology and horoscopes” (2019). Survey of 1,005 US adults, Nov 26–27, 2019. https://www.ipsos.com/en-us/news-polls/astrology-horoscopes
- National Science Board, Science & Engineering Indicators 2018, Ch. 7: Public Knowledge About S&T (General Social Survey data, 2016). https://ncses.nsf.gov/statistics/2018/nsb20181/report/sections/science-and-technology-public-attitudes-and-understanding/public-knowledge-about-s-t
- Pew Research Center, “Spells, curses and ways to see the future: Beliefs & practices in 35 countries” (May 6, 2025). https://www.pewresearch.org/religion/2025/05/06/spells-curses-and-ways-to-see-the-future/
- US Social Security Administration daily birth counts 2000–2014 (62,187,024 births), published by FiveThirtyEight. https://github.com/fivethirtyeight/data/tree/master/births
- Market Research Future, “Astrology Market Size, Share, Growth and Trends Forecast 2035.” https://www.marketresearchfuture.com/reports/astrology-market-22040
- The Business Research Company via Research and Markets, “Astrology App Market Report 2026” (Feb 2026). https://www.researchandmarkets.com/reports/6090017/astrology-app-market-report
- MarkNtel Advisors, “Astrology App Market: Size, Share, and Growth Report.” https://www.marknteladvisors.com/research-library/astrology-app-market.html
- IBISWorld, “Psychic Services in the US – Market Size Statistics” (2025). https://www.ibisworld.com/united-states/market-size/psychic-services/4413/
- BW Disrupt, “Astrotalk revenue jumps 85% to Rs 1,214 Cr” (FY25 results). https://www.bwdisrupt.com/article/astrotalk-revenue-jumps-85-to-rs-1-214-cr-591016
- Apple App Store (US) public listings for Co–Star, CHANI, Nebula and The Pattern, accessed September 2026. https://apps.apple.com/us/app/co-star-personalized-astrology/id1264782561
- TechCrunch, “Co-Star raises $5 million to bring its astrology app to Android” (April 17, 2019). https://techcrunch.com/2019/04/17/co-star-astrology-app-seed-round/
- Axios, “Astrology app Co-Star raises $15 million in new funding” (April 14, 2021). https://www.axios.com/2021/04/14/astrology-app-co-star-raises-15-million-funding
- Statista (data: AppMagic), “Leading horoscope and astrology apps in the United States as of 1st quarter 2026, by revenue” (June 2026). https://www.statista.com/statistics/1451664/top-horoscope-apps-us-market-revenue/
- RedditList, r/astrology subscriber statistics (September 2026). https://redditli.st/subreddit/astrology
Related
· Part of the BluntChart astrology data hub. Astrology content is for entertainment.
Astrology online communities
Reddit’s r/astrology has more than 2.1 million members.