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BluntChart analysis of SSA + CDC dataIs astrology becoming more popular?
Belief isn’t growing. About 1 in 4 Americans has believed in astrology for 35 years. What grew is how visible it is.
Share of US adults who believe in astrology, 1990–2025
Each column is one national poll. Pollsters word the question slightly differently.
Apps, Reddit and social media made astrology far more visible. They don’t appear to have created many new believers.
How many people believe in astrology around the world?
It varies widely: nearly half of adults in South Africa and India consult horoscopes, against 4% in Greece.
Adults who consult a fortune teller or horoscope to see the future
Same question asked in 35 countries. Selected countries shown.
Free astrology datasets
Original datasets built from 62.2 million US births. Free to reuse under CC BY 4.0.
Built from Social Security Administration birth counts and CDC hour-of-birth data. The full method is in the birth chart statistics report. Please credit “BluntChart” with a link to this page.
FAQ
Is astrology becoming more popular?
Belief hasn’t grown. About 1 in 4 Americans has believed in astrology in every major poll since 1990: 25% (Gallup, 1990), 28% (Gallup, 2001), 29% (Pew, 2017), 27% (Pew, 2024) and 24% (Gallup, 2025). What has grown is how visible and commercial astrology is, through apps like Co–Star (20M+ downloads) and communities like r/astrology (2.1M members).
How many people believe in astrology?
In the US, 27% of adults say they believe in astrology (Pew Research Center, 2024 survey). Gallup measured 24% in 2025. Belief is highest among younger women: 43% of women aged 18–49.
How many people believe in astrology in the world?
There is no single global figure. Pew’s 35-country survey found that the share of adults who consult a fortune teller or horoscope to see the future ranges from 47% in South Africa and 45% in India down to 4% in Greece.
How many people in the UK believe in astrology?
A 2015 YouGov survey found 8% of Britons believe horoscopes can predict the future, compared with 14% of Americans asked the same question. 20% of Britons said star signs can tell you something useful about people.
Is there a free astrology dataset?
Yes. BluntChart publishes free CSV datasets derived from 62.2 million US births (2000–2014): births by zodiac sign, Sun/Moon/Rising distributions, all 1,728 Big Three combinations and Rising sign share by latitude. They are licensed CC BY 4.0.
Can I cite BluntChart statistics?
Yes. Every figure links to its original source, and our own analyses are free to reuse with a link to the report page. Each report includes a suggested citation.
Methodology and sources
Our standards: we cite primary sources (survey organisations, government data, peer-reviewed papers and company filings) and name the source next to every figure. We never publish an unverified number. Where good data doesn’t exist, we mark it “Data pending”. Reports are dated every time they change.
BluntChart. “Astrology Data & Statistics.” Updated October 8, 2026. https://bluntchart.com/astrology-data- Gallup, “Three in Four Americans Believe in Paranormal” (June 16, 2005). 1,002 US adults, June 6–8, 2005; includes 1990, 1996 and 2001 trend. https://news.gallup.com/poll/16915/three-four-americans-believe-paranormal.aspx
- Gallup, “Paranormal Phenomena Met With Skepticism in U.S.” (July 23, 2025). 1,003 US adults, May 1–18, 2025. https://news.gallup.com/poll/692738/paranormal-phenomena-met-skepticism.aspx
- Pew Research Center, “3 in 10 Americans consult astrology, tarot cards or fortune tellers” (May 21, 2025). Survey of 9,593 US adults, Oct 21–27, 2024. https://www.pewresearch.org/religion/2025/05/21/3-in-10-americans-consult-astrology-tarot-cards-or-fortune-tellers/
- YouGov, “One in four Americans say they believe in astrology” (April 2022). Survey of 3,472 US adults, April 21–22, 2022. https://yougov.com/en-us/articles/42292-one-four-americans-say-they-believe-astrology
- Pew Research Center, “Spells, curses and ways to see the future: Beliefs & practices in 35 countries” (May 6, 2025). https://www.pewresearch.org/religion/2025/05/06/spells-curses-and-ways-to-see-the-future/
- YouGov, “8% of Britons believe horoscopes can predict the future” (July 3, 2015). Parallel GB and US surveys. https://yougov.com/en-gb/articles/12731-8-of-Britons-believe-horoscopes-predict-the-future
- Ipsos, “Divides among public opinion on astrology and horoscopes” (2019). Survey of 1,005 US adults, Nov 26–27, 2019. https://www.ipsos.com/en-us/news-polls/astrology-horoscopes
- Axios, “Astrology app Co-Star raises $15 million in new funding” (April 14, 2021). https://www.axios.com/2021/04/14/astrology-app-co-star-raises-15-million-funding
- RedditList, r/astrology subscriber statistics (September 2026). https://redditli.st/subreddit/astrology
- The Business Research Company via Research and Markets, “Astrology App Market Report 2026” (Feb 2026). https://www.researchandmarkets.com/reports/6090017/astrology-app-market-report
- US Social Security Administration daily birth counts 2000–2014 (62,187,024 births), published by FiveThirtyEight. https://github.com/fivethirtyeight/data/tree/master/births
- Martin JA, Hamilton BE, Osterman MJK. “When Are Babies Born: Morning, Noon, or Night? Birth Certificate Data for 2013.” NCHS Data Brief No. 200 (May 2015). https://www.cdc.gov/nchs/products/databriefs/db200.htm
. Astrology content is for entertainment.